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Diageo North America 

Diageo North America

Diageo North America is the largest market in terms of net sales and operating profit. It is also the largest market for premium drinks in the world. It includes both the United States and Canada, and presents good growth opportunities as consumer trends indicate a shift towards choosing premium brands.

Our top brands in North America are:

Smirnoff vodka, Johnnie Walker, Captain Morgan, Crown Royal, Baileys, Ketel One vodka, Ciroc vodka, Tanqueray, Guinness, Smirnoff Ice and Chateau & Estate wines.

We have some exciting brand activation programmes across North America and are proud of the way we creatively innovate to grow our business across the region. Our sales organisation in North America is unique to Diageo, and provides a solid platform with which to engage with distributors. We also pioneer programmes to support our responsible drinking commitments.

Responsible Drinking

Responsible Drinking

Sean Combs and CÎROC Ultra Premium Vodka helped thousands of adults in New York get a safe ride home after New Year’s Eve when we handed out thousands of debit cards, valued up to $15 and usable in Yellow Cabs

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