Diageo Latin America & Caribbean (LAC) has over 1,800 employees and operates across 43 different markets throughout a dynamic region with a population of 600 million. The region comprises four hubs: Mexico, WestLAC (Caribbean, Free Trade Zones, Central America, Argentina, Chile, Peru, Bolivia, Ecuador), Andean (Colombia and Venezuela), and PUB (Paraguay, Uruguay, Brazil).
Brands of heightened importance, most of which are locally produced, include Don Julio tequila, Cacique, Pampero, Captain Morgan and Zacapa rums, Old Parr, Buchanan’s and JεB Scotch whiskies, Smirnoff vodka, Baileys, and Nega Fulô and Ypióca cachaça. Brazil is the no.1 market for Johnnie Walker Red Label in the world. Wines and beer regional priorities also include Navarro Correas and San Telmo as well as Red Stripe and Guinness beer.
Supported by about 230 employees across Supply, the region ships approximately 19 million 9 litre cases, of which around 25% is domestically produced through various third parties.