In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

Using interactive tools to educate consumers on alcohol

18 April 2017

Diageo has launched a new DRINKiQ e-learning tool, and is the first of its kind within the alcohol industry.READ MORE...

The Art of Slow

12 April 2017

The best things take time – embrace the art of slow with Zacapa.READ MORE...


27 February 2017

Luxury vodka brand CÎROC has announced a global partnership with one of the world's most in-demand talentsREAD MORE...

International Scotch Day
Raise a dram for the inaugural International Scotch Day!

10 February 2017

A global celebration of Scotch hosted by Coco Rocha and Freida PintoREAD MORE...

The Changing Face of Socialising

18 January 2017

What are the trends that will shape our social lives in 2017? The Changing Face of Socialising: The trends that will shape our social lives in 2017 is a new report from the Diageo Futures teamREAD MORE...

Most trending spirits
Bartenders Crown Diageo Reserve Most Trending Spirits in Drinks International Bar Report 2017

11 January 2017

Bartenders crown Diageo Reserve brands as the most trending spirits in the world's best barsREAD MORE...

drinking toast
Celebrating responsibly over the festive period

09 January 2017

The festive period is an important one for our business and encouraging people to celebrate responsibly is a priority for us during this busy time.READ MORE...

Thirty-three million reasons to #lovescotch

22 November 2016

Diageo has long been a leader in the Scotch whisky category, we export 33 million cases of scotch from Scotland to all around the world every yearREAD MORE...

Bob Nolet Janelle Prieto with graduate
Diageo creates the perfect mix as World Class and Ketel One Vodka collaborate to support skills training program ‘Learning for Life’ in Miami

12 October 2016

The 2016 Diageo World Class ‘World’s Best Bartender’ competition and Ketel One Vodka have joined forces with Diageo’s ‘Learning for Life programme’ to provide 29 underprivilegedREAD MORE...

World Class Winner 2016

06 October 2016

France’s Jennifer Le Nechet has been crowned the world’s best bartender at the WORLD CLASS Bartender of the Year Global Final 2016READ MORE...

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