Arthur’s Day 2010 saw millions of consumers in all continents across the world taking part in a global ‘To Arthur’ toast started by Snow Patrol’s Gary Lightbody at 17:59 in the St James’ Gate brewery in Dublin, Ireland and finishing in Kuala Lumpur, Malaysia 24 hours later.
Building on the huge success of the first Arthur’s Day celebration in 2009, which marked the 250th anniversary, this year’s celebration saw live music events in Ireland, the USA, the Caribbean and Asia together with events and celebrations in other countries all across the globe. In Ireland, world famous artists such as Snow Patrol, Kelis, Plan B, Brandon Flowers, Westlife, Paulo Nutini, The Script, and Imelda May joined a total of 60 artists who performed across the country. Consumers enjoyed the celebration at over 30 venues in Dublin, Cork and Galway from intimate gigs in pubs to music venues and a concert at the St. James’s Gate brewery itself.
Malaysia celebrated Arthur’s Day on 24 September with a large live music concert in Kuala Lumpur. Flo-Rida, award-winning American rapper and singer, headlined the event which also included Colby O’Donis, American pop and R&B singer-songwriter, and Sean Kingston, Jamaican-American reggae, R&B singer, and rapper.
In the run up to Arthur’s Day a competition was launched to discover up and coming Irish music acts to be part of the Arthur’s Day lineup. The aptly named ‘Our Thursdays’ competition saw four lucky bands selected by a panel of industry experts to play on Arthur’s Day alongside amazing international artists including Snow Patrol.
This year’s events continued to support the philanthropic legacy of Arthur Guinness with the launch of www.guinnessforgood.com, continuing to build on the good work that has already started in supporting social entrepreneurship around the world.