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Strategic Brands

Our strategic brands are our primary growth drivers across our markets and so are the main focus for our business. They have broad consumer appeal across geographies, and although each of them has a rich heritage they all continue to innovate and expand to meet new and emerging consumer trends. We manage and invest in these brands on a global basis so you will see consistent marketing from country to country. Our fourteen strategic brands are:

Johnnie Walker

No.1 scotch whisky in the
world*.
18.9 million 9 litre cases
Top markets: US, Global Travel Asia & Middle East, Brazil, China, Thailand, Mexico, Australia

For more information visit www.johnniewalker.com
Crown Royal

No.1 Canadian whisky
in the world**.
4.9 million 9 litre cases
Top markets: US, Canada
France

For more information visit www.crownroyal.com
JεB

No.5 Scotch whisky in the world*
4.6 million 9 litre cases
Top markets: Spain, France
South Africa, US, Portugal

For more information visit www.jbscotch.com
Buchanan's

No.2 Deluxe Scotch whisky in Latin America*
1.7 million 9 litre cases
Top markets: Venezuela, Mexico, US, Colombia, Brazil
Windsor

No.1 Super premium whisky in Asia Pacific*
0.9 million 9 litre cases
Top markets: South Korea, China
Bushmills

Distilled at Ireland's oldest distillery
0.7 million 9 litre cases
Top markets: US, Ireland, Russia, France, GB

For more information visit www.bushmills.com
Smirnoff

No.1 premium vodka in the world**
25.8 million 9 litre cases
Top markets: US, GB,
Canada, Brazil, South Africa, Australia

For more information visit www.smirnoff.com
Ketel One vodka

No.2 Super premium vodka in the United States***
2.2 million 9 litre cases
Top markets: US, Canada, Brazil, Australia, GB

For more information visit www.ketelone.com
Cîroc

No.2 Ultra premium vodka in the world*
2.1 million 9 litre cases
Top markets: US, Brazil,

For more information visit www.ciroc.com
Captain Morgan

No.2 brand in the rum
category in the world**
9.8 million 9 litre cases
Top markets: US, Canada,
GB, Germany, South Africa

For more information visit www.captainmorgan.com
Baileys

No.1 liqueur in the world**
6.5 million 9 litre cases
Top markets: US, GB,
Germany, Canada, Italy

For more information visit www.baileys.com
Jose Cuervo

No.1 Tequila in the world**
3.9 million 9 litre cases
Top markets: US, Canada,
Greece, Spain, GB

For more information visit www.josecuervo.com
Tanqueray

No.1 imported gin in the US****
2 million 9 litre cases
Top markets: US, Spain, Canada, GB, Greece

For more information visit www.tanqueray.com
Guinness

No.1 stout in the world*****
11.1 million 9 litre case
equivalent units
Top markets: Nigeria, Ireland,
GB, US, Cameroon, Indonesia

For more information visit www.guinness.com