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Performance Overview

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 markets around the world. The company's ordinary shares are listed on the London Stock Exchange (DGE) and the Company's American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (DEO).

Group performance

2011 2010 Organic movement Reported movement
Volume in millions of equivalent units 147.5 143.4 3% 3%
£ million        
Net sales 9,936 9,780 5% 2%
Operating profit before exceptional items 2,884 2,751 5% 5%
Operating profit 2,595 2,574 1%
Profit attributable to parent company's equity shareholders 1,900 1,629 17%
Basic eps 76.2p 65.5p   16%

Category performance

Volume * movement
%
Organic net sales movement
%
Reported net sales movement
%
Spirits 3 6 3
Beer 1 4 3
Wine (2) 6 (11)
Ready to drink (3) (1) -
Total 3 5 2

Strategic brand performance **

Whisk(e)y: 4 7 2
Johnnie Walker 11 11 11
Crown Royal 1 3 2
JεB (6) (8) (8)
Buchanan's 2 14 (21)
Windsor 3 8 12
Bushmills 9 10 11
Vodka: 2 7 7
Smirnoff 1 (1) (1)
Ketel One vodka 1 1 -
Cîroc 123 126 122
Liqueurs: 3 1 7
Baileys 3 1 -
Rum: 2 2 (3)
Captain Morgan 4 4 4
Tequila: 5 5 3
Jose Cuervo 4 3 1
Gin: - 2 1
Tanqueray 3 4 3
Beer: 1 4 3
Guinness 2 3 2

* Organic equals reported movement except for beer which was 3% and wine which was (11)% due to acquisitions and disposals.

** Spirits brands excluding ready to drink.

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