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Regulatory Environment and Public Policy

Our success and ability to create a positive role for alcohol in society depends to a great extent on a balanced regulatory framework.

Alcohol is one of the most regulated products in the world. Virtually every aspect of our operations is regulated: production, product liability, distribution, importation, marketing, promotion, sales, pricing, labelling, packaging, advertising, labour, pensions, compliance and control systems, and environmental issues.

This high level of regulation can be an advantage to companies with good corporate governance and the right approach to business ethics, where regulation is balanced to promote economic growth. We work with governments around the world to develop proportionate, effective regulation. Our engagement with government bodies is always professional and governed by our Code of Business Conduct. You can read more about our policy work and positions with regard to alcohol in society.

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Annual Report 2016 Download file
09 Aug 2016

Annual Report 2016 READ MORE...