Sustainable Packaging

The packaging that helps protect and market our brands has environmental impacts throughout a chain that stretches from our suppliers, through the retailer, to the consumer and beyond.

People want the brands they enjoy to be in perfect condition when they buy them - and we want them to stand out on the shelf. We also want to use packaging which has the lowest environmental impact while protecting, delivering and presenting our brands.

Our targets

In 2009 we set ourselves targets to reach by 2015: to reduce our average packaging weight; to increase the average recycled content of our packaging; and to make all our packaging recyclable or reusable. In 2015 we refreshed and extended these with new targets to meet by 2020:

  • Reduce total packaging volume by 15%
  • Increase recycled content to 45%
  • Make 100% of our packaging recyclable or reusable
  • Sustainably source all our paper and board packaging to ensure zero net deforestation.

We are continuously looking for ways to work with our suppliers, customers, and consumers to ensure that our packaging is sustainable as well as effective.

Sustainable Packaging Commitments

Our Sustainable Packaging Commitments define sustainable packaging as the packaging design with the lowest possible environmental impact while ensuring the required functionality to protect, deliver, and present our products and brands. They reflect our strategy for improving the sustainability of our packaging through responsible sourcing, the use of innovative technologies and design techniques to minimise packaging materials, and optimise the reuse of recyclable materials to support the circular economy.

For more information on our progress against our targets, please see our Annual Report.

Reducing packaging weight? We can handle it.

30 June 2015

Small changes can make a big difference when it comes to reducing the weight of our packaging – as the way we've redesigned some of our Smirnoff bottles shows.READ MORE...

Related media

Sustainable Packaging Commitments Download file
25 Jul 2016

Sustainable Packaging Commitments