- Community Investment
- Alcohol in Society
- Environment
Sustainability is the principle that underlies all Diageo's activities – we seek to continually invest in a sustainable business, to operate in an environmentally sustainable way, and to support a sustainable society and community.
Entrepreneurship
Diageo is committed to supporting Ireland's enterprise culture. We believe that the budding entrepreneurs of today are the business and social leaders of tomorrow. We have a range of programmes aimed at supporting new entrepreneurs.
The cornerstone of our Community Investment approach is the Arthur Guinness Fund. In 2009 the 250th anniversary of the signing of the St. James's Gate lease was marked by the creation of the Arthur Guinness Fund. The fund is supporting and empowering Social Entrepreneurs who have projects and initiatives that are innovative, sustainable and benefitting communities across Ireland.
Since 2009, €1.65 million has been invested by the Arthur Guinness Fund and it will continue to invest in social entrepreneurship in Ireland into the future. In addition to financial support, the awardees also benefit from expert practical support and access to the Social Entrepreneurs Ireland Alumni Network.
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Responsible Drinking
As a market leader, Diageo believes it must play a leadership role, together with industry partners, in promoting the responsible enjoyment of alcohol. This includes working with social aspects organisaitons, MEAS – the Mature Enjoyment of Alcohol in Society.
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Corporate Giving
Diageo supports a wide range of charities and organisations that make a real difference to the lives of thousands of people across Ireland every day.
Caring for Our Environment
Diageo Ireland is dedicated to operating our business in a responsible and sustainable way. Our co-ordinated environmental policies ensure that we continuously seek opportunities to improve and enhance our environmental impact and performance.
Volunteering
Throughout Ireland, our employees roll up their sleeves and contribute to their communities. Diageo works in partnership with other organisations to provide volunteering opportunities for our employees at all levels across the business.
Fundraising
Diageo is proud of our involvement in the community. We have two major initiatives in operation that support employee involvement in their community. The initiatives, "Match Your Fundraising" and "Gifted" make a direct financial contribution to the charity or organisations involved and are chosen by our employees.
CSR Activities at a Glance
- In 2003 Diageo launched Ireland's first dedicated responsible drinking campaign – "Don't See a Great Night Wasted".
- Each year Diageo in Ireland directly contributes around €500,000 to charities and organisations throughout Ireland, North and South.
- The Ireland Funds, Gaisce The President's Awards, Duke of Edinburgh Awards, Junior Achievement Ireland, Business in the Community and Punchestown Kidney Research Fund are just a few of the organisations that we support financially.
- Diageo is a key partner in a €75m Ulster Bank Diageo Venture Fund that provides vital capital investment to new and expanding Irish businesses.
- We were instrumental in establishing the Guinness Enterprise Centre – a start up business incubation facility in Dublin's inner city.
- Diageo plc is listed on the Global 100 most sustainable companies.
- St. James's Gate site was one of the first production sites in the world to gain IS393 energy management accreditation in 2007.
- Diageo has signed a green electricity contract, for our breweries in Dublin, Dundalk and Kilkenny, ensuring that all electricity is sourced from wind farms and wind turbines. We have extended that project to cover all our manufacturing sites on the island of Ireland.
- In 2010 we donated over €80,000 to match the individual fundraising efforts of our employees for a variety of charities and good causes.
- Each year Diageo employees give their free time to ensure that our St. Patrick's Day Festival event for older people is enjoyed by our guests. This event takes place in the Guinness Storehouse and more than 100 local residents are invited to attend.
