CSR in Ireland

Corporate Social Responsibility (CSR) is at the heart of Diageo Ireland's business vision. Our CSR programme encompasses three pillars of our company's impact:

  • Alcohol in society
  • Environment
  • Community Investment

Sustainability is the principle that underlies all Diageo's activities. We seek to continually invest in a sustainable business, to operate in an environmentally sustainable way, and to support a sustainable society and community.

Diageo Ireland's roots stretch back over two and a half centuries, and thanks to the generosity of the Guinness family, a culture of philanthropy runs through the organization. Arthur Guinness' legacy is evident throughout Dublin, and today a new era of philanthropy has been ushered in by an initiative which bears his name.

The Arthur Guinness Projects

Launched in 2013, The Arthur Guinness Projects is a major new cultural initiative which will enable entrepreneurs and innovators to develop their ideas. Diageo is committed to supporting Ireland's enterprise culture. We believe that the budding entrepreneurs of today are the business, social and creative leaders of tomorrow.

The Arthur Guinness Projects invite applications for four separate categories: food, music, sport and arts. These areas were identified as being of significant importance to Irish people, and they inspire and great deal of pride. The ideas which best encapsulate Ireland's creative and innovative spirit will receive funding and mentoring from some of Ireland's most influential figures.

The Arthur Guinness Projects aims to build on the overwhelming success of The Arthur Guinness Fund, which has provided funding to 30 social entrepreneurs between 2009 and 2013. €3m was distributed to awardees during the course of the programme, allowing some of Ireland's most talented social entrepreneurs to create opportunities and positively impact on their respective communities.

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This grant scheme is designed to support the involvement of Diageo employees in their local community and the things that matter to them. The emphases is on acknowledging and supporting the employee and the organisation they support.

The GIFTED programme is an annual grant scheme that sees a fund of €50,000 being awarded to 18 organisations or community groups where Diageo employees are actively involved. Eight awards of €5,000 and ten awards of €1,000 are made to support a particular initiative or project undertaken by the individual organisations. The GIFTED programme acknowledges and supports the significant voluntary work that so many Diageo employees undertake within their communities in their own time.

Match Your Fundraising

Diageo supports a wide range of charities and organisations that make a real difference to the lives of thousands of people across Ireland every day. Through this initiative, Diageo match the money raised by employees for registered charities, up to a maximum of €1,000. All Diageo employees can access support for a worthwhile organisation, which is of special importance to them. In 2012 Diageo donated €80,000 to charities throughout Ireland, North and South via this initiative.

Responsible Drinking

As a market leader, Diageo believes it must play a leadership role, together with industry partners, in promoting the responsible enjoyment of alcohol. This includes working with social aspects organisations, MEAS – the Mature Enjoyment of Alcohol in Society.

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Throughout Ireland, our employees roll up their sleeves and contribute to their communities. Diageo works in partnership with other organisations to provide volunteering opportunities for our employees at all levels across the business.

Caring for Our Environment

Diageo Ireland is dedicated to improving its environmental sustainability for its business and brands - from grain to glass. To this end, Diageo has set challenging environmental goals and has made significant progress against key metrics including carbon, water, waste and packaging. Working in partnership with stakeholders, Diageo will continue to make improvements and work towards achieving its goal of becoming a truly sustainable business. At the 2013 Green Awards, Diageo's work in this area resulted in the organisation receiving two awards for excellence.

CSR Activities at a Glance

  • Diageo donated more than €1million to charities, community groups and social entrepreneurs in 2012.
  • The Ireland Funds, Gaisce The President's Awards, Duke of Edinburgh Awards, Junior Achievement Ireland, Business in the Community and Punchestown Kidney Research Fund are just a few of the organisations that we support financially.
  • Diageo is a key partner in a €75m Ulster Bank Diageo Venture Fund that provides vital capital investment to new and expanding Irish businesses.
  • We were instrumental in establishing the Guinness Enterprise Centre – a start up business incubation facility in Dublin's inner city.
  • In 2012, Diageo won a PRII Award for excellence for the Arthur Guinness Fund.
  • In 2012 water usage was reduced by 260 million litres of water, equivalent to 104 Olympic swimming pools.