<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Diageo.com Resources RSS Feed</title><link>http://www.diageo.com/_layouts/diageo/diageocom/rss.ashx?v=en-ie&amp;s=Our%20Brands&amp;m=Press%20Release</link><description>Diageo.com Resources</description><atom:link href="http://www.diageo.com/_layouts/diageo/diageocom/rss.ashx?v=en-ie&amp;s=Our%20Brands&amp;m=Press%20Release" rel="self" type="application/rss+xml" /><item><title><![CDATA[Diageo's brands continue to lead Impact Databank's top 100 premium spirits lists with more brands in the top 20 than any other company]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1464</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1464</guid><pubDate>Wed, 27 Mar 2013 00:00:00 GMT</pubDate><description><![CDATA[


Smirnoff remains the world’s number one premium spirit by volume Johnnie Walker remains the world’s number one spirit by value
London, 27 March 2013 – Diageo, the world's leading premium...]]></description></item><item><title><![CDATA[Baileys continues brand re-launch with development of elegant new bottle]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1454</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1454</guid><pubDate>Tue, 05 Mar 2013 00:00:00 GMT</pubDate><description><![CDATA[Striking new design is the next step in the brand’s quest for renewed femininity
Tuesday 5 March 2013: The makers of BAILEYS, the Original Irish Cream, today announced the launch of a new bottle...]]></description></item><item><title><![CDATA[Captain Morgan announces 10 million cases sold globally ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1412</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1412</guid><pubDate>Mon, 10 Dec 2012 00:00:00 GMT</pubDate><description><![CDATA[
The legendary adventures of Captain Morgan continue as the brand announces landmark 10 million cases sold globally 
London, UK – 10th December - Captain Morgan ®, the world’s number two brand[1]...]]></description></item><item><title><![CDATA[Smirnoff launches £7m 'Nightlife Experience' campaign ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1364</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1364</guid><pubDate>Wed, 03 Oct 2012 00:00:00 GMT</pubDate><description><![CDATA[
The world’s number 1 premium spirit1 Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new...]]></description></item><item><title><![CDATA[Guinness to launch ‘Made of More’ advertising campaign ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1360</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1360</guid><pubDate>Mon, 01 Oct 2012 00:00:00 GMT</pubDate><description><![CDATA[
Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand...]]></description></item><item><title><![CDATA[Baileys announce new partnership with fashion designers Felder Felder]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1356</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1356</guid><pubDate>Wed, 19 Sep 2012 00:00:00 GMT</pubDate><description><![CDATA[London, September – Baileys, the world's number one liqueur, today announces its new partnership with London based fashion designers, Felder Felder, who will work as style ambassadors to the popular...]]></description></item><item><title><![CDATA[Johnnie Walker launches bold new advertising campaign ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1349</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1349</guid><pubDate>Mon, 10 Sep 2012 00:00:00 GMT</pubDate><description><![CDATA['Where Flavour Is King’ showcases products’ credentials rooted in the big, bold flavours of Johnnie Walker whiskyJohnnie Walker, the world’s number one Blended Scotch Whisky, is this week launching a...]]></description></item><item><title><![CDATA[Johnnie Walker strides forwards with world's first interactive instagram fuelled facebook cover photo]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1339</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1339</guid><pubDate>Mon, 03 Sep 2012 00:00:00 GMT</pubDate><description><![CDATA[- World’s number one Scotch Whisky Brand blazes a trail by transforming its Timeline cover photo into an ever-evolving Instagram gallery- Three of world’s foremost Instagrammers invited to launch...]]></description></item><item><title><![CDATA[Guinness launches new global advert for the 2012 Arthur's Day celebrations ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1326</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1326</guid><pubDate>Fri, 17 Aug 2012 00:00:00 GMT</pubDate><description><![CDATA[
Diageo, owners of GUINNESS®, today unveil a new global advert to launch the iconic beer brand’s annual Arthur’s Day celebrations. The new creative entitled ‘Paint The Town Black’ will be previewed...]]></description></item><item><title><![CDATA[Diageo campaigns win at Cannes Lions Festival]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1308</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1308</guid><pubDate>Thu, 28 Jun 2012 00:00:00 GMT</pubDate><description><![CDATA[Johnnie Walker, Bundaberg, Guinness, Captain Morgan and Smirnoff campaigns awarded for creativity Diageo, the world’s leading premium drinks business has, together with its agency partners,...]]></description></item><item><title><![CDATA[Diageo brands continue to lead Impact Databank's Top 100 premium spirits list]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1247</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1247</guid><pubDate>Mon, 26 Mar 2012 00:00:00 GMT</pubDate><description><![CDATA[Diageo has more brands in the top 20 than any other companySmirnoff remains the world’s number one premium spirit by volumeJohnnie Walker remains the world’s number one spirit by valueDiageo, the...]]></description></item><item><title><![CDATA[Smirnoff Nightlife Exchange Project gathers millions globally for the world's biggest nightlife experience]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1104</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1104</guid><pubDate>Sat, 12 Nov 2011 00:00:00 GMT</pubDate><description><![CDATA[Madonna Selects Lil Buck From Memphis TN as the Winner of the Global Dance Competition at Star-Studded Event in New York NEW YORK, NY (13th November 2011) – Last night Smirnoff, the world’s number...]]></description></item><item><title><![CDATA[Talisker sponsors world's toughest rowing race]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1098</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1098</guid><pubDate>Fri, 04 Nov 2011 00:00:00 GMT</pubDate><description><![CDATA[Talisker, the only Single Malt Scotch Whisky made in the Isle of Skye, is now the title sponsor of the Woodvale Atlantic Challenge, the world's toughest rowing race, which starts next month. It will...]]></description></item><item><title><![CDATA[Johnnie Walker Blue Label and Porsche design studio: Iconic, visionary brands unveil collectors' item private bar ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1127</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1127</guid><pubDate>Tue, 01 Nov 2011 00:00:00 GMT</pubDate><description><![CDATA[Diageo, and Porsche Design Studio, one of world’s best known and select design houses, today unveiled an exclusive £100,000 made-to-order Private Bar designed to celebrate the perfect serve of...]]></description></item><item><title><![CDATA[Two of the world's iconic brands - Johnnie Walker Blue Label and Porsche Design Studio unveil global partnership]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1128</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1128</guid><pubDate>Tue, 01 Nov 2011 00:00:00 GMT</pubDate><description><![CDATA[The Johnnie Walker Blue Label Collection by Porsche Design StudioJohnnie Walker Blue Label and Porsche Design Studio are two of the world’s most aspirational luxury brands – sought after by men the...]]></description></item><item><title><![CDATA[Johnnie Walker Blue Label and Porsche Design Studio partner to launch exclusive collection ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1129</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1129</guid><pubDate>Tue, 01 Nov 2011 00:00:00 GMT</pubDate><description><![CDATA[
Johnnie Walker Blue Label, the pinnacle of Blended Scotch Whisky from the House of Johnnie Walker, has joined with Porsche Design Studio, one of world’s best known and exclusive design houses, to...]]></description></item><item><title><![CDATA[East African Breweries Limited unveils a refreshed edition of the Guinness Football Challenge]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1086</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1086</guid><pubDate>Thu, 13 Oct 2011 00:00:00 GMT</pubDate><description><![CDATA[
Guinness Football Challenge Back, Bigger and BetterMillions of shillings up for grabs as football enthusiasts across East Africa get a chance to test their mettle on the TV game show and...]]></description></item><item><title><![CDATA[New Johnnie Walker global campaign inspires consumers to participate for progress ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1075</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1075</guid><pubDate>Thu, 29 Sep 2011 00:00:00 GMT</pubDate><description><![CDATA[Johnnie Walker, the world’s number one Blended Scotch Whisky, is to launch a new global, integrated marketing campaign – the Keep Walking Project - from 29 September to showcase a series of...]]></description></item><item><title><![CDATA[Smirnoff partners with Madonna for the world's biggest nightlife exchange in 50 countries ]]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1039</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1039</guid><pubDate>Thu, 18 Aug 2011 00:00:00 GMT</pubDate><description><![CDATA[
World’s No. 1 Female Artist Joins the World’s No. 1 Vodka in Search for the Most Original Nightlife in the Universe
18th August 2011: The Smirnoff Co. today launches the next Smirnoff Nightlife...]]></description></item><item><title><![CDATA[Captain Morgan launches 'The Captain's Island']]></title><link>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1035</link><guid>http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=1035</guid><pubDate>Mon, 01 Aug 2011 00:00:00 GMT</pubDate><description><![CDATA[
Hollywood actress Mena Suvari has been brought on board as part of the integrated campaign, helping to tell the story of The Captain’s Island through PR and content.  The campaign, also supported...]]></description></item></channel></rss>