PRESS RELEASE16 Dec 2011
Diageo encourages Londoners to drink responsibly this festive season Download file
Free water and responsible drinking tips give-away at central London Tube stations on the busiest party nights of the year
To encourage party goers to drink responsibly this festive season, Diageo GB is handing out tens of thousands of free bottles of water on some of the busiest party nights of the year. Teams at some of central London’s busiest underground tube stations - Liverpool St, Leicester Square and Westminster -will give away the water to help remind Londoners to have a great night out that they can remember.
The free water bottles have tips for responsible drinking to help people enjoy their night out. The tips remind people to alternate water with each alcoholic drink to stay hydrated and how eating before or during your night out can help to slow alcohol absorption.
This give-away is part of Diageo’s ongoing commitment to promoting responsible drinking and will also see Diageo sponsor free travel on London Tubes, buses, trams and some trains on New Year’s Eve plus an advertising campaign across almost 180 stations and on 960 Tube carriages.
Andrew Cowan, Country Director for Diageo GB, said: “With thousands of party-goers expected to be entering central London for festive nights out today and tomorrow, giving out bottles of water will help to highlight the importance of drinking responsibly and getting home safely.”
“Responsible drinking is at the heart of everything we do and the festive season is one of the most important times of the year to reinforce these messages”
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