In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

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Diageo and Thinfilm Unveil the Connected ‘Smart Bottle’

25 February 2015

Diageo's iconic JOHNNIE WALKER BLUE LABEL® will showcase technology at Mobile World Congress in BarcelonaREAD MORE...

Johnnie Walker Celebrates Chinese New Year with Johnnie Walker Blue Label Limited-Edition Bottle

19 February 2015

Johnnie Walker has launched the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. READ MORE...

Guiness Storehouse
Diageo launches inside look into the GUINNESS STOREHOUSE® and four single malt Scotch whisky distilleries in Scotland

26 January 2015

On January 26, Diageo launched its participation with Google’s Business View®, a free 360˚ virtual tour that will allow people to see inside the walls of its famous GUINNESS STOREHOUSE® and four single malt scotch whisky distilleries in Scotland: Cardhu, the Singleton of Glen Ord, Talisker and Lagavulin, live from their laptops, iPads and other digital devices. READ MORE...

In Focus
Diageo celebrates its values and purpose through employee 'Big Picture' Competition

22 December 2014

Diageo celebrates its values and purpose through global employee Big Picture CompetitionREAD MORE...

Johnnie Walker provides 250,000 kilometres of safe rides home this festive season

05 December 2014

As part of its global responsible drinking programme, Join the Pact, Johnnie Walker has launched a global initiative to give away 250,000 kilometres of 'Safe Rides Home' this festive season to encourage people not to drink and drive.READ MORE...

Baileys Turns 40

26 November 2014

26 November 2014 marks the 40th anniversary of the launch of BaileysREAD MORE...

Hacking Night
Diageo Technology Ventures to Host Drinks Industry Hackathon

12 November 2014

Event challenging hackers to find responsible drinking solutions

Learning For Life
Diageo celebrates 100,000 graduates of Learning for Life programme

04 November 2014

Diageo celebrates 100,000 graduates of Learning for Life programme

HAIG CLUB opens its doors to the world

08 October 2014

This week Diageo announced the worldwide launch of its new Single Grain Scotch Whisky, HAIG CLUB™.READ MORE...


16 September 2014

Johnnie Walker has announced a new arrangement with Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.READ MORE...

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