In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

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HAIG CLUB opens its doors to the world

08 October 2014

This week Diageo announced the worldwide launch of its new Single Grain Scotch Whisky, HAIG CLUB™.READ MORE...


16 September 2014

Johnnie Walker has announced a new arrangement with Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.READ MORE...

Diageo launches bold new Guinness campaign

28 August 2014

Diageo unveiled a bold new Pan African campaign, #madeofblack, via a five hour take over on MTV Base on 27th August.READ MORE...

Diageo’s women’s empowerment journalism awards opens for entries

25 August 2014

To inspire, nurture and advance reporting on women’s empowerment issues, so as to educate and empower communities across the world.READ MORE...

Diageo's female executives raise over £50,000 to empower women in developing countries

23 July 2014

The six female members of the Diageo Executive Committee have taken their commitment to female empowerment one step further by taking on the 'Walk In her Shoes' challenge.READ MORE...

Homegrown African talent rewarded at Cannes Lions

19 June 2014

This week, at the Cannes Lions International Festival of Creativity Diageo announced the joint winners of its advertising competition to discover, cultivate and grow local talent and filmmakers in Africa.READ MORE...

Diageo Plan W's success continues

05 June 2014

Since its initial launch in December 2012, Diageo’s Plan W programme has reached 40,000 women across Asia Pacific through training and skills development.READ MORE...

Starters orders for Smirnoff in racing partnership

21 May 2014

Smirnoff is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.READ MORE...

Diageo brands shine at 14th Annual San Francisco Spirits Competition

28 April 2014

Diageo liquids earn 45 medals including 7 Double Gold HonorsREAD MORE...

Bushmills Live thumbnail
Bushmills Live 2014

12 March 2014

'The 1975' set to headline Bushmills Live 2014. World's largest whiskey barrel oak headphones created to launch festival of handcrafted whiskey and music at the the Old Bushmills DistilleryREAD MORE...

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