Every day, everywhere customers and consumers can rely on Diageo to help them celebrate life, and our people are passionate about their legacy – today and tomorrow. Please explore more about our brands in this section, and in the Brand Finder where you can find a comprehensive (but not exhaustive) list of our brands.
The Diageo brand range includes 14 of the top 100 premium distilled spirits brands worldwide (2014), and seven of the top 20 premium spirits brands. The heritage and strong characteristics across our collection of spirits earn us our place as the world’s leading premium drinks business. We take our role as custodians of these brands very seriously and with our world-class consumer insights, commitment to outstanding marketing and continued investment in our product we will continue to nurture some of the world’s best loved brands.
Our beer brands accounted for approximately 20 per cent of net sales in our last financial year. Our collection includes the only global stout brand – our much adored Guinness, which recently celebrated the 250th anniversary of signing of lease on St James's Gate Brewery, Dublin. We produce several other iconic beers including the famous Jamaican lager Red Stripe, Kenya's national beer brand Tusker, and Ireland's Kilkenny red ales. Other African beer brands include Bell, Serengeti, Senator Keg, and Harp lager. Over recent years we have launched some fantastic innovations across the sector such as Foundry cider in South Africa. Our innovations also include pioneering technologies to deliver the perfect brand experience for our customers and consumers…. such as the first 'widget' beer, Guinness Draught in cans which won the Queen's award for Technology Achievement.
Diageo's wine brands represent approximately four per cent of our net sales. We produce a range of both new world and old world wines including Sterling Vineyards, Rosenblum Cellars and Beaulieu Vineyard. In addition to our own wines, Diageo's wine merchants – such as Britain's Justerini & Brooks – continue centuries of tradition by offering exclusive wine imports to restaurants, hotels and private clients.